It was hard to find a name for this business that was unique, meaningful, and simple. In fact, it operated for two years as an eponymous sole proprietorship. Finally - and of course, during a bike ride - "Marvelous Creative Solutions" revealed itself.
"Marvelous" means 'causing great wonder' and incorporates 'VELO', the French word for 'bike' . Very nice. "Creative" refers to the art of writing as well as lateral thinking and problem solving. And "Solutions" means getting things done - efficiently, seamlessly, and on time.
The business is also a 'marvelous solution' for me. I'm passionate and knowledgable about cycling, able to leap complex projects in a single bound, and I'm a terrific Number Two. It excites me to make my clients look good. I care deeply about having the ideal work/life balance.
Having worked as an agency slave, grant writer, marketer-of-all-trades, recruiter, corporate manager, and inside sales rep, I've gained great experience in more than a few industries. The bike biz is my personal favorite, but I'm also knowledgable about mortgage, casual dining, direct mail, consumer goods, nonprofit, credit cards, and apparel. Would you like the full story? Click here.
About The Bike
I grew up in suburban Connecticut, where every kid had a bike and we pedaled for fun and freedom. It wasn't until I was a 20-something that Cycling, the sport, came into my life. A boyfriend sized down a Kirk Precision for me and it became my gateway drug.
I DNF'ed the relationship, but kept the bike, riding my way through a move and a tough breakup. I joined a recreational cycling club and discovered the thrill of group rides. For the next few years, I racked up the miles, volunteering as Ride Leader, taking a Board position, and chairing the food stops for its metric century.
One group ride led to another. I joined a local shop's blistering Tuesday Night Ride, measuring progress by the miles I could hang with the boys before getting dropped. Through this ride, I met the friends who introduced me to racing...and a couple of years later, my husband. We honeymooned at the Tour de France with our bikes.
Before those connections, I literally had no idea that amateur bike racing existed, or that I could participate in it, but from the first lap, I was hooked. I debuted at the New Britain Crit in 1997, and my second race was the four-day Fitchburg Longsjo Stage Race (!) a week later. Over the next few years, I experienced joy and pain in the New England women’s peloton and racked up enough upgrade points to become a Cat 2.
Flash forward to now: I still like to ride my bike fast and I belong to the San Diego-based SkyFlash Racing, a team that works to create a fun and friendly place for women to learn and grow in cycling. And I work in my happy place, generating great results for clients, whether it’s through copywriting, media relations, press release strategy, managing projects large and small, or sharing my knowledge and expertise.